THis Is facebook STORIES

snippets that inspire people to share stories of their own.

When Facebook released Stories, it wasn’t an insta hit like it was on Instagram. So they asked us to create entertaining videos that showcased simple, relatable moments that made people want to tell a story of their own. The work we did for Facebook ended up outperforming every other awareness, adoption and engagement campaign across all of Facebook’s offerings. Out of the hundreds of scenarios we came up with, these were Facebook’s favorites.

facebook STORy how-tos

Tutorials with a narrative arc.

Once FB users were inspired with all of the things a story could be, we were asked to teach them how to share one of their own with a series of videos that were as entertaining as they were informative.

THE TEAM

Director + Creative Lead : Kristi Battarbee
Creative : Travis Stearns + Laura Fitzpatrick
AD + Edit : Josh Lundquist
Producer : Reid Fenlaw