great clips bowl cuts

big impact doesn't have to come with a big budget.

The College Football Playoffs are stacked with brands desperately trying to break through the clutter, so we used the dual-screen watch behavior of males 18-34 to our advantage. We created a series of relatable digital shorts that connected with our audience as fellow fans, and ran them as pre-roll on the sites where our audience checks scores and stats during games. A successful Snap Ad campaign reinforced the message on mobile, and helped us cut through the crowded playing field.

Snapchat 

To be successful on Snapchat, content should be made for Snapchat. So instead of repurposing our pre-roll videos, we came up with a Snapchat-specific concept that fit within our minimal budget and single 14-hour shoot day. The snap ads were short, sweet and a success. In fact, Great Clips loved them so much they're running them on Jumbotrons everywhere.

THE TEAM
Creatives : Jen Neis, Brett Essman + Kristi Battarbee